A lot of people simply don't seem to understand how essential it is to have an email list. You can see it on virtually every Internet marketing site online "The Money Is In The List". I have been asked often if people can merely use safe-lists and other list building applications or if they should create their own email lists.

In this article I will answer this question and explain to you exactly how and why you should be using safe-lists and your own mailing lists.

Let's see safe-lists. A safe-list is a group of individuals that agree to be sent emails from other people in the group. You can often join without having to pay any type of monetary fee. When you join you will be getting emails from other individuals who are likewise a member of the website. Generally, each email you receive will contain something referred to as a credit link that you will have to click on to get credits, this is termed as a credit based safe-list. You may use these credits to send email to other people in the list, and on and on.

Don't forget that these other individuals are the same as you -- they intend to email people and receive traffic but they don't wish to buy something that another member is telling them about. While you may make a sale occasionally by using these safe-lists, it is not enough to make it worth your while.

However, safe-lists have a place in Internet marketing. Using safe-lists is actually a great way for Internet marketers to begin developing a list of their own. You merely offer something of value free of charge in exchange for people's email addresses. This is the simplest way to start creating your own mailing list.

In terms of growing your own list, if you goal to succeed in the long run as an online marketer, this is something you have to do. If you ask anyone who has been in the IM field for some time they will tell you that you can generate more or less $1 every month for every person you have on your own email list. While that may not seem like a considerable amount, imagine happens if you get your own list of 5,000 or 10,000 individuals?

Another thing about growing your own mailing list instead of using a safe-list is you may send out your offers anytime you wish. For example, should you decide to promote an affiliate program like Valued Opinions - a paid survey program - you simple send a broadcast to your list.

Actually, one of the best methods to build a great list is to give product reviews and company reviews. Software tutorials are also a great way. So you might think posting a Valued Opinions review that outlines specifically how and why people who are considering such a program might see "Valued Opinions scam" posts online. Is this something they should be concerned about or perhaps not?

Safe-lists can help you to develop your email list but there are a lot of other ways to list building. You can set up a blog and have people subscribe to your email list to be updated if you have a new post. It doesn't stop there however, you may use any strategy or program you wish that can help you build your mailing list. In essence, the sky is the limit when it comes to building a list.

So which of the two do you have to you use -- safe-lists or your own list? And the answer is both, use safe-lists to start building your own email list.

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