Those squares of white and black pixels, known as Product Data Matrix codes, are popping up increasingly today. Data Matrix coding (also called 2D Matrix codes) is a new type of automatic identification technology that encodes content or raw data into white and black modules or "cells" inside a square (or on occasion, rectangular) pattern. Its acceptance is growing mainly as a result of the ability to save a significant amount of information into its small space. As a matter of fact, the technique provides for the storage of up to 2,335 alphanumeric characters in a code...far beyond the limits of conventional bar codes.

Applications for Data Matrix codes are fairly unlimited in merchandise marking in addition to marketing. Product marking programs are currently being adapted in industries producing smaller items, like electronics, along with businesses with a large amount of counterfeiting, such as aerospace parts and equipment. Nevertheless, the capability to encode additional info for quality control and tracking is of benefit to nearly any goods like food and drink, manufactured elements, consumer supplies and medical/pharmaceuticals. With the right product label supplier, such as Drake Labels, you can quickly swap out existing bar codes and increase product traceability on a number of label sizes and substances such as paper, polyester, Lexan, foil and metal.

Marketing programs, which are probably the most recognizable at present, are being used to link printed materials (merchandise promotions, packaging and point of purchase tags, and print ads) to special web pages created to provide additional details or calls to action. All the customer needs is a smart phone which includes a QR code reader and the expanded discussion with the manufacturer can start. It can be as easy as a Data Matrix code in a periodical advertisement, or additional product facts or time sensitive offer made within a code on a store display. The responses are followed more efficiently when compared to displayed links, namely since the risk of human entry error is bypassed.

Drake Labels is a leading, experienced custom label and merchandise identification plate supplier which has been doing business since 1966. The organization specializes in smaller and medium quantity orders and provides Data Matrix marking for a variety of product and marketing applications and businesses such as electronic products and aerospace parts and equipment. To learn more relating to the benefits of incorporating Data Matrix codes into your product marking and marketing, e-mail them directly at quotes@drake.com, or go to the company's website.

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