The issue of web site hacking goes beyond childish pranks or teenage adolescent behaviour. This is specialist organised money making and criminal activity so the question of website security and hacking deserves a proper answer.

People make money from poor quality websites offering something base or fetish. To specialists in this business their web sites addresses a need and, in all fairness, they do but it is such a base need that it panders to the unhindered cravings of humanity and Google will not rank their website quality. The resulting websites do not look as professional as any Ann Summers website but they'll niche onto the much more desperate and deeper human desires. In this respect their web sites are professional web sites but you'd not want to promote them, would you!

Over time all websites gain Google trust and your website may also have its own followers such as loyal consumers, suppliers or online community followers. Probably the most valuable asset you've is largely hidden and intangible; it's Google website trust and ranking in your website. This is really what hackers are after when they have finished along with your clients credit card details. Your web site will offer simple pickings if your website security is poor.

Never underestimate the value of Google ranking trust because you can not even pay-per-click or push traffic to your website if it has been hacked and is found to be virus laden poor quality. Your internet business model is totally sunk when somebody has breached your website security.

Professional security hackers are just as smart as you or I - perhaps more so. They are skilled, old or young and they have their own organised sub-culture of shared hacker 'hints and suggestions.' Hackers will usually be better resourced with code cracking tools and methods. The main reason why your website has not been attacked, or hacked, is that it may not present enough of the rich pickings for the hackers to pick your web site today but maybe tomorrow?

Next time you go to a web site that has been hacked you can get a virus saying you have 2023 viruses on your machine, followed by 2898, 3012 then 5032 and climbing. You pay for the suggested anti-virus cure but somehow your credit card does not work so you enter your next credit card, and also the next and the next. Surprisingly, all your credit cards are utilised in Canada and Nigeria where chip and pin are not in use. Scams have 1001 ways of appearing so it is better to increase your website security before you find your website adding to the difficulty.

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