The profession of a salesman is to sell something. Salesmen that are not adept in the calling of selling end up not making sales. This is true whether the salesclerk is selling cars, white goods, or computers. Car salesmen are not required to be motor mechanics so why should we expect computer salesmen to also be a skilled computer technician?

Whenever something goes wrong with a car while it is under warranty we return it to the car sales yard and they get their motor mechanics to fix it. A computer shop usually is a one or two person concern so if they were to employ a technician to fix the issues then there are fewer people doing the selling, sales fall, and prices have to go up to compensate. Many larger computer retailers do employ technicians and their prices as you would expect are often bigger than the discount one and two man concerns.

With a smaller company, the salesclerk do have to double as technicians or they run into real trouble when something stops functioning properly on a computer they just sold. Another argument is that there are not too many different models of car but each computer is unique. Even two computers of identical hardware configuration usually have some differences in the software installed on them. With computers, even the order in which various software is installed can affect the operation of the computer. Install software product A before software product B and all runs fine. Install software product B first and then when product A gets installed critical files get overwritten and the system totally screws up.

The real predicament is that salesclerk don't make good technicians. They are very different skills so if someone is good at one, they are usually lousy at the other. I (for example) make an extremely poor salesman.
Another impact of shop assistant not being technicians is that many of them do not even appreciate the nomenclature associated with the product they are trying to sell. This is all very well for standard product ranges such as cars (which only have a few optional extras) but computers literally have millions of possible variations that you may wish to order. If the salesman doesn't understand what these are then how can he make the sale. Some shops get around this problem by selling computers like a commodity item, you either buy one of the standard variants or you go elsewhere. They lose sales that way when their standard versions don't meet your needs.

I was at a PC show a few years ago. On one of the stands was a glass case containing three motherboards. That was the complete content of the stand. They weren't actually selling anything at the show, they were just displaying these three motherboards. I asked the bloke on the stand if one of the motherboards had bus-mastering. He couldn't answer the question because he didn't understand what bus-mastering was. He wasn't there to sell anything but he still managed to lose his company a potential future sale. Made me wonder what exactly he was there for.

I don't have a fix to this issue and I doubt that anyone else does. The situation hasn't fixed itself as computers have become more standardized, it has just evolved. Now there large numbers of people who buy a stock standard computer to run stock standard software to perform a few simple tasks that only use a small fraction of the capability of the cheapest available computer being talked into buying a much more expensive computer by the shop assistant because he and they don't know any better.

Selecting The Best Microphones For Computers Can Mean You Are Not Hearing Bad Static Anymore
We are living in the age of computers. Almost all businesses, banks, schools depend on computers. With the internet you can now use your computer for communication. Computer plays a big part in businesses that is communication based.

3 Best Tips For Finding Effective Computer Monitor Deals
When you start to look for computer monitor deals, it's going to be very important to complete things properly. Failing to do so may lead to regrettable results. You could discover you are looking in the wrong places, or maybe looking at the wrong monitors for what you want to achieve.

Uncovering The Ideal Monitor Wall Mount
Some rules you encounter are Golden, to be considered forever and not forgotten. These are definitely useful and important trail markers to guide us and help us stay always on the right track.

The 5 Perfect Rules For Finding The Most Exceptional Computer Monitor Deals In Your Area
Golden rules are those that actually apply. You should bear them in mind and don't forget them. Like stars to steer by, these are permanent markers to guide us and keep us moving in the right direction.

Getting Economical And Good Quality Computer Units Over The Internet
Purchasing is a very financially pressing decision. Many choices will have to be made about the specifications. Individuals who only need their computer to perform simple tasks often times end up over spending on a computer with capabilities that they will never fully take advantage of

Acquiring The Ideal LCD Computer Monitors Available
In life you encounter some rules that will be Golden, rules that basically apply. Once you discover them it is best to remember and don't forget them. They could guide you throughout all your life.

On The Lookout For Laptop Computer Monitors? Here Are 5 Golden Rules
Some rules you encounter are Golden, to always be taken into account forever instead of forgotten. These are useful and important trail markers to guide us and allow us to stay always on the right track.