Now whatever type of advertising you do to catch the attention of new customers, there is certainly without a doubt one technique that is plainly the least beneficial. That's advertising that never gets seen.

Computers became a major productivity tool in the 1980's long before the "Internet" or "World Wide Web" manifested itself in the late 1990's. The world wide web started out with a flourish that gradually blew up as the dot com bubble. Now not really everything was awful about that experience. But by far the most common results for tens of thousands of small businesses was a flock of websites that almost no one ever saw. (Apart from maybe your mother and you when you spent some time to try to find it.)

I've referred to most of these small business web sites as electronic brochures as useful as a "billboard in a pasture that only the cows read." As of 2010, about fifty percent of all small businesses in the United States had internet sites for their own businesses, and the other 50% steadfastly refused to take the plunge. It's sad for me to say so, but in many respects the guys who choose not to play the internet game may well have won on their bet.

Whether they paid a lot of money to a pricey web designer, or got by on the cheap by employing the son or nephew the issue was the same. It was one thing to have an online site and another one altogether to have one that was worth beans from a marketing perspective.

Now there were many things wrong about the majority of internet sites that goes well beyond the purposes of this particular article. I detailed most of them in an eBook I wrote several years ago called, "Why Most Small Business Web Sites Stink!" But the salient point for our conversation today is the fact that these internet websites in general were really difficult to find by customers looking for a supplier to meet their needs. As such, they were mostly worthless, from a purely marketing point of view.

Now if your potential customer already knew your business name, or the URL of your site, they could find you. They could perhaps check your hours, phone number or address, which was not all bad. But if they were thinking of buying a left handed pipe wrench that you actually sold, the odds were not so great. The net result is that many businesses did not draw in a lot of new customers because of their website. They needed to drive traffic to their internet sites by other types of advertising before they can potentially provide any real advantage.

I mention all this because, Times Have Changed. Sadly, many local businesses having been once burned and/or disillusioned about the value of the internet are now slow to pick up on the new reality. The new reality is that small business people need to know how to get on Google maps.

When people try to find a service provider to meet their requirements these days they do it online or on their mobile phones. Google will show a map with up to seven local businesses they think can fill that particular need. If you want those customers you have to know how to get on Google maps to be seen when customers search.

The best part about it is that it's free of charge. The best way to learn how to get on Google maps is to do a search on Google for just that term.

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